IT'S NOT THEFT. IT'S A FLAVOUR RELOCATION.
✦
IT'S NOT THEFT. IT'S A FLAVOUR RELOCATION. ✦
The WORLD menu
heist is IN MOTION
NOW IT’S TIME TO SHARE IT ON YOUR SOCIALS
SOCIAL CAPTION INSPIRATION
SHORT EXAMPLE
The only thing better than McDonald’s…is McDonald’s in another country. Welcome to the World Menu Heist.
Ever felt envious of Maccies items in other countries? Well, we went out there and heisted them for you.
International menu envy is a thing. But don’t worry, we’ve heisted the best of the best for you.
The internet is always jealous of McDonald’s menu items in other countries. Well, internet…we’ve gone out there and heisted them for you.
It’s not theft. It’s a flavour relocation. Eight different menu items nabbed from seven different countries. The World Menu Heist is on.
LINKEDIN EXAMPLE
The only thing better than McDonald’s…is McDonald’s in another country. Our fans have serious international menu envy. So we did what any fan-first brand would do: we went out there and heisted the most wanted menu items with our fans.
The World Menu Heist is on.
Eight different menu items nabbed from seven different countries, including Garlic & Black Pepper McNuggets from Japan, the Maple & Bacon BBQ Burger from Canada and the Pineapple McSpicy from Australia.
We planned the heist for months, inviting our most envious fans in on it through a close friends group on Insta. LadBible leaked the details. Crew let slip the stolen packaging. And we dropped secret coordinates to our drop zone where fans could taste the heisted goods.
Today marks the mass launch of the heist - with an epic TV spot, delicious OOH, social and an immersive in-restaurant experience.
The heisted goods are now out there for everyone. Get them before we have to give them back.
